Finding the Perfect Balance for Honeywell's 20 Series Security Cameras
Pineapple was entrusted to come up with the communication strategy for the range, that offered competitive pricing for a superior CCTV camera range.
'Uncompromising Security, Unbeatable Value' was simple, understandable by the TG (system integrators and MSME owners)
Digital Communication
Digital collaterals reiterated certifications and compliance, and featured the cameras in their target mid-mass segment environments
Merchandise Kits
Merchandise designed for the range featured Honeywell's preferred colour palette, and quirky copy full of engaging wordplay.
Digital Communication
Digital collaterals created for the 35 Series showcased the advanced technologies and capabilities especially built-in analytics - which enable proactive security.
Print Communication
Print collaterals were consistent in messaging with their digital counterparts, but took advantage of the additional real estate for copy to elaborate on the features and advantages
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creative treatments and collaterals, visit us at:
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www.PineappleConsulting.biz
